The world's most expensive beer went on sale on Tuesday (July 2, 1996) for a mere 7,500 U.S. dollars a bottle.
Tutankhamun’s Ale is brewed according to a 3,250 year old Egyptian recipe. Archaeologists - with a taste for the expensive as well as the exotic - finally got a chance to sample beer from the world's oldest brewery on Tuesday (July 2, 1996) when a unique bottle went on ...sale in London.
The recipe for Tutankhamun's Ale was found six years ago along with ancient beer-making equipment in the remnants of a kitchen complex in Tell el Amarna - the city where the Pharaoh Tutankhamun was thought to have been born around 1350 B.C.
It is believed the site could have been the Royal Brewery in the Sun Temple of Tutankhamun's step-mother, Queen Nefertiti. Scientists then decided to reconstruct the recipe. A commercial crop of the rare grain emmer, used by the ancient Egyptians, was grown; coriander, an herb common to the Nile region, added as a flavoring.
On Tuesday at the famous Harrod's store in London the first bottle of Tutankhamun's Ale - known as TUT's - was on sale with a price tag of 5,000 pounds sterling (7,500 U.S. dollars) Another 999 bottles of the beer were on offer for a mere 50 pounds each (75 U.S. dollars)
The launch is the culmination of a six-year project involving archaeologists and Scottish and Newcastle Breweries. Egyptologist Barry Kemp says the Egyptians made a variety of beers. Tut's beer is as authentic as they could possibly make it.
Harrod's millionaire store owner Mohammed Al Fayed maintains every bottle has some of King Tut's gold in it. But some of those at Tuesday's launch were less than impressed - a decent beer, no different from many others, but not worth the price tag, said one. However, all agreed whoever paid 5,000 pounds sterling (7,500 U.S. dollars) for the first bottle was guaranteed the world's most expensive hangover.