Correct spelling in the eBay auction is essential. Here is an example showing how leaving out one letter may turn out to be very costly. The item in question is a full bottle of Allsopp's Arctic Ale brewed in 1852. The item was first listed on eBay with the title: allsop's arctic ale.full and corked with a wax seal. Unfortunately, he left off the second 'p' in Allsopp's. This meant that any potential buyers searching for the correct spelling of Allsopp's would not be able to find it. This error is clearly a typo by the seller as he spells Allsopp's correctly in the description. The auction had a starting price of $299.00 and closed with a winning bid of $304.00 with 2 bids from 2 different users. The seller was probably satisfied with the sales price until he saw what happened when it was listed on eBay again eight weeks later. This time Allsopp's was spelled correctly using the auction title: Museum Quality ALLSOPP's ARCTIC ALE 1852 SEALED/FULL!!! The second listing had a much more robust description along with more pictures of the bottle from different angles. The auction received 157 bids from 56 unique bidders and closed with a winning bid of $503,300.00. It turns out the original seller's typo cost him over $500,000. The $304 he received doesn't seem like much anymore. You have to feel sorry for the original seller. The bottle has been in his family for over 50 years before he decided to sell it. After all the publicity about the auctions, he has received many nasty emails calling him an idiot. The anonymity of the internet certainly allows people to be heartless. The bottle is clearly worth several thousand dollars. Whether it is worth $10,000, $100,000, $500,000 or more is anybody's guess. The person that found the Allsopp's auction with the spelling error made a handsome profit. Surprisingly, auctions that contain spelling mistakes are fairly common. By finding these auctions, you may discover some incredible bargains too. Endeavour and you may find another hoppy diamond in the rough.